The New York Times hopes to double its revenue from digital subscriptions with a new strategy for its digital content. This strategy focuses less on print and more on customizing New York Times content for a variety of online platforms. The Times plans to update its online subscriptions, creating packages that allow users to read the news on various devices. In particular, the Times plans to focus on smartphone users, offering the feature sections of the newspaper as apps. It also plans to work with advertising companies to pair news articles with matching ads. In addition, the Times hopes to increase international subscriptions by creating more content for Spanish- and Chinese-speaking readers.
Read more about the New York Times’ new strategy for digital content.
