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Facebook Launches Instagram Reels, TikTok’s Rival

Instagram Reels launched August 5 in the United States. The app will allow users to record short videos and edit them to add music and other effects. Facebook is hoping to attract TikTok fans with this new Instagram feature. Facebook’s CEO, Mark Zuckerburg, hopes that Reels’ enhanced reality platform and American roots will give it an edge over its competition.

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